I started as an Art Director at Rio Creative, then went independent. What began as freelance work grew into Larkspur Creative Studio — a decade-plus of leading brand strategy, campaigns, digital, and environmental design for organizations ranging from startups to Fortune 500 companies.

 

Running my own studio taught me things I couldn't have learned any other way: how to earn trust fast, navigate ambiguity, mentor designers, and make creative decisions that hold up under real business pressure. I've also learned to bring new tools into that process, including AI, when they help me move faster without cutting corners on craft.

 

One relationship from that era is still going — sixteen years and counting. That's not an accident. I treat every project as the start of a relationship, not a transaction — which is probably why so many of my clients have stayed for years, not project cycles.

The work itself spans more ground than most creative careers: brand identity, integrated campaigns, executive presentations, UI/UX, and large-scale environmental design — from a multi-million-dollar pharmaceutical campus build to national Pride campaign work to a magazine I redesigned cover-to-cover for three years.

 

I'm genuinely curious — about culture, technology, science, and what's coming next — and I think the best creative leaders never stop treating learning as part of the job.

 

The medium changes. What doesn't is the goal — work that earns enough trust to get asked back.

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