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Melanie Layer is a senior designer and creative director helping brands communicate clearly across digital, print, and physical spaces. She’s based in St. Louis, Missouri.
Web design, art direction
Environmental Graphics, Experiential Design, Production Design
What I Do
Brand Systems & Strategy
Builds cohesive visual systems that scale across digital, print, and environmental applications.
Leadership & Creative Direction
Leads creative projects and collaborates across teams to deliver clear, thoughtful, and strategically aligned design solutions.
Digital & Experiential Design
Bridges online and physical experiences to create cohesive, memorable brand touchpoints.
Creative Operations & Leadership
Manages client relationships, budgets, proposals, and end-to-end creative delivery.
About Melanie
Melanie Layer-Gaskell is a senior designer and creative leader based in St. Louis, Missouri, with 14+ years of experience across brand, marketing, environmental, and digital design. Her work focuses on helping organizations communicate clearly through thoughtful systems, campaigns, and real-world brand experiences.
Throughout her career, Melanie has led projects for clients ranging from independent businesses to national brands, combining strategic thinking with hands-on execution across print, digital, and physical environments. She brings a collaborative, systems-minded approach grounded in clarity, consistency, and strong visual storytelling.
Outside of client work, Melanie has a deep appreciation for design history, mid-century architecture, and environmental storytelling—interests that continue to influence her approach to clarity, structure, and timeless visual communication.
Experience
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