

Fifteen years leading creative — and client relationships most agencies can't keep.
Strategy, story, and design — built to last longer than a campaign cycle.

Web design, art direction



Environmental Graphics, Experiential Design, Production Design


Work

Fifteen years leading creative — and client relationships most agencies can't keep.
I started as an Art Director at Rio Creative, then went independent. What began as freelance work grew into Larkspur Creative Studio — a decade-plus of leading brand strategy, campaigns, digital, and environmental design for organizations ranging from startups to Fortune 500 companies.
Running my own studio taught me things agency life doesn't: how to earn trust fast, navigate ambiguity, mentor designers, and make creative decisions that hold up under real business pressure — not just client feedback.
One relationship from that era is still going: I've worked with KOAH Media since 2010, sixteen years and counting. That's not an accident. I treat every project as the start of a relationship, not a transaction — which is probably why so many of my clients have stayed for years, not project cycles.
The work itself spans more ground than most creative careers: brand identity, integrated campaigns, executive presentations, UI/UX, and large-scale environmental design — from a Mallinckrodt Pharmaceuticals campus build to McDonald's Pride campaign work to a magazine I redesigned cover-to-cover for three years.
The medium changes. What doesn't is the goal — work that earns enough trust to get asked back.
Experience






Melanie Layer-Gaskell
636 841 1425
© 2026 Larkspur Creative Studio





