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Fifteen years leading creative — and client relationships most agencies can't keep. 

Strategy, story, and design — built to last longer than a campaign cycle.

Wind Turbines Landscape

Web design, art direction

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Modern Glass Corridor

Environmental Graphics, Experiential Design, Production Design

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Work
 

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Fifteen years leading creative — and client relationships most agencies can't keep.

 

I started as an Art Director at Rio Creative, then went independent. What began as freelance work grew into Larkspur Creative Studio — a decade-plus of leading brand strategy, campaigns, digital, and environmental design for organizations ranging from startups to Fortune 500 companies.

 

Running my own studio taught me things agency life doesn't: how to earn trust fast, navigate ambiguity, mentor designers, and make creative decisions that hold up under real business pressure — not just client feedback.

 

One relationship from that era is still going: I've worked with KOAH Media since 2010, sixteen years and counting. That's not an accident. I treat every project as the start of a relationship, not a transaction — which is probably why so many of my clients have stayed for years, not project cycles.

 

The work itself spans more ground than most creative careers: brand identity, integrated campaigns, executive presentations, UI/UX, and large-scale environmental design — from a Mallinckrodt Pharmaceuticals campus build to McDonald's Pride campaign work to a magazine I redesigned cover-to-cover for three years.

 

The medium changes. What doesn't is the goal — work that earns enough trust to get asked back.

Experience

Melanie Layer-Gaskell

© 2026 Larkspur Creative Studio

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