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Melanie Layer-Gaskell

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Fifteen years turning creative into revenue — and clients into repeat business.

Bio
 

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Creative direction with an ownership mindset.

I started as an Art Director at a promotional marketing agency, then went independent. What began as freelance work grew into Larkspur Creative Studio — fifteen years of leading brand strategy, campaigns, digital, and environmental design for organizations ranging from startups to Fortune 500 companies.

 

I bring a perspective shaped by that range: systems thinking, an eye for scale and prototyping, and a commitment to creative processes that produce work with real character.

 

Running my own studio taught me things I couldn't have learned any other way: how to earn trust fast, navigate ambiguity, mentor designers, and make creative decisions that hold up under real business pressure — not just client feedback.

 

One relationship from that era is still going — sixteen years and counting. That's not an accident. I treat every project as the start of a relationship, not a transaction — which is probably why so many of my clients have stayed for years, not project cycles.

 

The work itself spans more ground than most creative careers: brand identity, integrated campaigns, executive presentations, UI/UX, and large-scale environmental design — from a multi-million-dollar pharmaceutical campus build to national Pride campaign work to a magazine I redesigned cover-to-cover for three years.

 

The medium changes. What doesn't is the goal — work that earns enough trust to get asked back.

 

Outside the Studio

When I'm not designing, I'm probably deep in a history book, rearranging furniture that doesn't need rearranging, or coaching youth basketball. I have a deep obsession with mid-century modern design — the kind where function and beauty actually agree with each other. Above all, I'm a mom, which turns out to be the most humbling creative challenge of all.

Proof
 

16

Years

One client relationship, still going.

24

Startups

Helped build brand identity for, from the ground up.

$5–10M

Budgets

Environmental design scope, Mallinckrodt Pharmaceuticals campus.

11 

Years

11 years building an independent studio from scratch — no capital, no investors, just referrals.

Experience

“Everything turned out beautifully, and our members were thrilled with the outcome. The new AoH site truly wouldn’t have come together without Melanie’s guidance. Her vision, patience, and leadership made the entire process seamless.”

Michael Martinez

VP of Marketing at Ambassadors of Harmony

“Working with Melanie changed how I see myself as a designer and as a professional. She encouraged me to try new things, use my full skill set, and believe in what I’m capable of. I’ve grown more in the past few months under her mentorship than I had in years. I’m so grateful for her support and guidance.”

Former Team Member

Senior Graphic Designer 

Melanie Layer-Gaskell

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