Concept

Based on computational references and technological design, a secret message awaits a select few.

VISUAL IDENTITY

STATIONERY & COLLATERAL

WEBSITE

ENVIRONMENTAL DESIGN

SIGNAGE

Project type: Branding      Client: Garland Coffee Group      Deliverables: Concept, Development, UI, Branding & Environmental 

Nostalgic junkies

unite with Garland Coffee Company.

Garland coffee company serves coffee for the earnest. This coffee brand was inspired by nostalgic memories of the past.  This concept brings back sincere old coffee brand commercials, watching your grandparents methodically make a pot of coffee, and the wistful memories of waking up to the aroma of fresh coffee brewing.

VISUAL IDENTITY

STATIONERY & COLLATERAL

WEBSITE

ENVIRONMENTAL DESIGN

SIGNAGE

CONCEPT

Inspired by advertising and branding styles from the 1930s-1950s.

Garland takes cues from Streamline Moderne and Mid-century modern advertising ephemera.

It relies heavily on type and color.

DESIGN

The design and color were intended to resemble the printing capabilities of this time period. It was uncommon to use full-color printing because of both printing and monetary constraints. The large abstract shapes and minimalist patterns bring the brand into modern times. 

Package Design

Utilizing a tin can takes you back to a time where even the coffee was packaged sturdily. The tin can allows you to dip your scoop into the grounds.

The ritual of making a pot of coffee never fades. 

Experiential Design

Garland Coffee is a heritage brand that can move into a modern space seamlessly. The Garland coffee space is an independent store. The interior has exposed brick and utilitarian furniture.

© 2021 Melanie Layer Creative, LLC. All Rights Reserved. Based in St Louis, working everywhere.