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Garland Coffee Co
A modern coffee brand shaped by vintage American advertising.
Garland Coffee Co. needed a brand identity that would stand out in a crowded market of artisan cafés. They wanted something that felt classic and timeless, while still approachable for a modern coffee audience.
CASE STUDY: GARLAND COFFEE CO.
SERVICE: BRANDING & WEB DESIGN
YEAR: 2024
Approach
I drew inspiration from the advertising and branding styles of the 1930s–1950s, particularly Streamline Moderne and mid-century ephemera. These movements emphasized clean geometry, bold typography, and striking use of color — exactly the elements needed to build a brand rooted in heritage but ready for today.
The design process focused on typography and color as primary storytellers, echoing the golden era of American advertising. Every choice was intentional: from the type-driven logo to the retro-inspired palette.
Solution
The final identity is a modern interpretation of vintage American coffeehouse branding.
Logo: Typography-driven mark inspired by Streamline Moderne aesthetics.
Color System: Bold, mid-century hues that balance nostalgia and warmth.
Applications: Packaging, signage, and collateral that feel timeless, yet distinctive in today’s coffee landscape.
Impact
Garland Coffee Co. launched with a brand presence that immediately resonated with customers. The identity gave them a distinctive, heritage-inspired look that differentiates them in a saturated market while establishing a strong foundation for future growth.
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