Capabilities
Brand Identity
Creative Direction
Editorial & Layout
Environmental Design
Packaging
Digital Design
User Interface
Hello.
I'm Melanie Layer-Gaskell, the founder and Creative Director of MLC. With a solid educational foundation, holding a BFA in Graphic Design from Maryville University, I have dedicated over a decade of experience in the design field. My expertise spans various areas, including logo design, branding and identity, print design, web design, experiential graphic design, and typography. Throughout my career, I've had the privilege of collaborating with esteemed clients, spanning from renowned national corporations to aspiring start-ups.
Thoughtful & Effective
Introduction
In 2015, MLC emerged with a clear vision: to navigate through the convoluted corporate landscape and directly collaborate with clients who recognize the significance of design. After gaining three years of valuable experience at an agency, I took a leap of faith and established my own business. This decision proved to be both the most challenging and rewarding endeavor I have ever undertaken. Now, five years later, I stand resolute, passionately pursuing my love for design each day.
Objective
MLC collaborates with ambitious brands striving to establish a unique identity through the transformative power of design. We firmly believe that design extends far beyond simply "making the logo bigger." Instead, we craft designs that authentically communicate your story, resonating with audiences on a profound level. Our design process is built upon timeless design principles and theory, ensuring that every element is thoughtfully considered and purposeful. The ultimate goal is to create designs that not only captivate visually but also yield tangible results.
Midwestern Disposition
MLC is a design studio driven by utilitarian principles. With extensive experience collaborating with startups and small businesses, I understand the importance of being pragmatic throughout the design process. I firmly believe that exceptional design should be accessible to all and strive to provide affordable solutions without compromising quality. At MLC, we aim to make good design accessible to everyone.
