List of creative services offered. 

 

Art Direction

Identity Design

Creative Direction

About MLC

 

With huge respect for my clients, I dig in and get going. I am a fast worker and lean in all the way.  Here is a broad overview of the services offered.

Design

Editorial 

Book 

Page Layout

Campaigns

Advertisement 

Stationary Systems

Social Media 

Pitch Decks

 

 

 

 

Web

UI Design

Responsive Front-End

Development 

Branding

Visual Identity

Logo Design

Brand Guidelines 

Packaging

Print Collateral 

 

 

 

 

Experience

Wayfinding

Interactive Installations

Signage

Definition of terms

 

Brand: The perceived emotional corporate image as a whole.

 

Identity: The visual aspects that form part of the overall brand.

 

Logo: Identifies a business in its simplest form via the use of a mark or icon.

Art Direction: Art direction ties art and design together to make a cohesive aesthetic. 

 

Creative Direction: Overall strategy and campaign execution.

 

Experience Design: The orchestration of typography, color, imagery, form, technology, and, especially, content to create environments that communicate.

Wayfinding: This encompasses all of the ways in which people orient themselves in physical space and navigate from place to place.

© 2021 Melanie Layer Creative, LLC. All Rights Reserved. Based in St Louis, working everywhere.